Cumulus Raises Big Bucks For Wildfire Victims

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Listeners to Cumulus’ six stations in San Francisco (KFOG, KGO, KNBR, KSAN, KSFO, and KTCT) have pitched in to help raise over $250,000 for the Bay Area Fire Relief Fund. The stations partnered with local businesses to launch a two-week relief drive, where businesses match up to $10,000 per day in cash donations raised by the stations’ listeners.

Market Manager Justin Wittmayer said, “We are doing everything we can to raise awareness and donations for the North Bay fire victims. We activated a text-to-donate line last week that has driven over $250,000 in donations with a goal of raising $500,000. We’d like to thank our incredible employees for leading the charge, our advertising partners who’ve offered to match daily listener donations, and our truly generous and big-hearted listeners. This compounding effect has really engaged our audience to get involved and continues to build momentum for much-needed donations. We have a long road ahead of us and plan to stay involved to positively impact those affected as long as we are needed.”

The wildfires destroyed homes displacing thousands of Northern Californians and scorched areas including Sonoma, Napa and Mendocino counties, with 42 people reported to have perished in the fires, and more than 58 people still missing.

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