New Jersey Broadcasters Petition Senate

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New Jersey Broadcasters Association CEO Paul Rotella has written a letter to Senators Orrin Hatch and Ron Wyden of The Senate Committee on Finance urging them “to reject any measure that would alter or eliminate a business’s ability to deduct the full cost of advertising in the year it is incurred.”

Rotella says not only would the change harm his state’s Main Street businesses that rely on that advertising to sell their products and services but – as advertising is the lifeblood for local radio and television stations – any change to deductibility would deal a crippling financial blow to New Jersey’s local broadcasters, as well.

Rotella writes that advertising has been considered and ordinary expense for more than 100 years, “no different than the costs of employee salaries, rent and utilities.” And, he ads potential limitations to the full deductibility of advertising will only stunt the stimulating economic effect of advertising, both locally in our hometowns and in the broader U.S. economy.

Read the entire letter HERE

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