Radio Gets $1 Out Of Every $14 In New York

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According to BIA/Kelsey’s updated 2017 U.S. Local Advertising Forecast, radio stations in New York will receive about $992.2 million of the $13.7 billion spent on local media. Direct mail will receive the most ($3.57 billion), digital came in second ($1.78 billion), followed by TV over-the-air ($1.73 billion), mobile ($1.54 billion), then radio ($992.2 million). Ten New York media markets were measured.

 

The top five categories, are retail, general services, financial/insurance services, auto and restaurants, and represent more than 63 percent of the ad revenue with total local market dollars going across traditional and online/digital media.

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