According to the Internet Advertising Bureau, the first quarter of 2017 was the highest Q1 ever for digital advertising in the U.S., reaching $19.6 billion. That’s an increase of 23%, or $3.7 billion, over Q1 2016. It’s also the second-highest quarter of all time, following the 4th quarter of 2016, which was $21.6 billion. Q1 2017 marks the seventh consecutive first quarter to have double-digit, year-over-year growth.
Here’s a look at an IAB chart from 1996 to 2017
