We’ll see if this prediction from Magna actually materializes at the end of the year, however, Magna is predicting that due to decreased demand from a variety of ad categories, radio ad revenue will decline 4.4% this year. Magna projects that ad revenue for radio will drop to $13.4 billion in 2017, and the firm expects a similar drop for radio in 2018.The categories that experienced steep declines were: auto off 14%, restaurants down 12%, and finance and insurance off by 9%.
