Portafolio is a new cross-platform content development division being launched by SBS. Carolina Santamarina will run that division which SBS says is “designed to create and expand brand strategies utilizing all of SBS’ assets, including digital, mobile, television, radio, social media, and live experiences.”
Raúl Alarcón, Chairman and CEO of SBS, said, “The formation of SBS Portafolio is consistent with our strategy to utilize the diversity of our media assets and strong audience shares to deliver compelling and innovative multi-platform marketing opportunities to our brand partners. SBS Portafolio will combine our Hispanic media leadership and strong national and local sales teams to provide a unique channel for brands to reach the rapidly expanding Hispanic population nationwide. Carolina has been a valuable and long-time contributor to SBS’ success and I believe she is the ideal choice to lead this new division.”
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