Pattison Launches SoCast Platform to Grow Digital

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The Jim Pattison Broadcast Group, located in Canada, owns 43 radio stations. Thursday the company announced it was partnering with SoCast to centralize digital operations for all of its radio stations.

Pattison President Rod Schween said, “Our company has experienced tremendous growth through acquisition over the years, with that growth came a number of different systems to manage our website platforms. We’re excited about the opportunity to unify the entire organization under the SoCast CMS solution to provide a better experience for our listeners, improve workflow for our Wildly Talented Team members, while still giving our stations the opportunity to customize their online presence to suit the individual needs of the operation and the market.”

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