Pandora Launches Premium Subscription Tier

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Pandora’s premium subscription service is launching this week with some listeners getting a free trial Wednesday. All other listeners will have an option to upgrade to the $9.99 per-month service over the next few weeks. Existing Pandora Plus subscribers will get six months of Premium for free. Trial lengths for existing Pandora ad-supported listeners and those new to Pandora vary.

CEO Tim Westergren said, “Every day, tens of millions of people trust us to choose the exact right songs for them. That’s why they spend more time with Pandora than any other music service. With Premium, we’re leveraging our immense trove of data and everything we’ve learned about personalization to offer a listening experience that sets a new standard for what a music service should be.”

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