Cumulus’ NASH ICON/WSM in Nashville will be the first to test the new technology called iDitty. WSM is teaming up with LOCASH to use iDitty’s VIP credential for the LOCASH concert at 3rd & Lindsley in Nashville on March 14. The iDitty Interactive Souvenirs will be offered to the first 500 fans in attendance. Here’s what it does…
The iDitty Interactive Souvenir as a merchandise item gives fans a sense of exclusivity by wearing a VIP badge around their necks, which normally only industry insiders would have. In return, after purchasing an artist’s iDitty Interactive Souvenir card, fans simply install the free iDitty app on their mobile device, enter their email, scan the unique QR code on the back of the card, and the artist’s music or other uploaded assets are immediately delivered to the fan.
LOCASH’s March 14 Nashville concert is part of 95.5 NASH ICON’s Rhythm and Boots concert series and will raise money for the non-profit organization Musicians On Call.
Charlie Cook, Vice President, Country, Cumulus Media, and Operations Manager, Cumulus Media-Nashville, said, “We are excited to introduce the iDitty souvenir to our audience at this show. This platform allows the station another opportunity to interact with our audience following the show.” Hugh Kirkpatrick, Senior Vice President, iDitty Inc., said, “Charlie Cook, Cumulus, and NASH ICON are very respected names in Nashville and the music industry overall. Charlie is a true visionary. LOCASH and their fans are a perfect target demo. We are pleased to be working with such a great team of people.”
