CBS Radio gives veteran country music programmer Tim Roberts his second VP role. Roberts will also retain his current position of VP of Music Programming for Detroit, with direct programming oversight of Country station WYCD-FM, Classic Hits WOMC-FM, and Top 40 WDZH-FM. Roberts has worked in the radio industry for the past 39 years – 38 of those dedicated to the Country format. He will now provide programming guidance and expertise to the division’s 12 Country stations nationwide and work closely with the CBS RADIO Music Initiatives team to deliver live marquee events and experiences, such as the widely popular “Stars and Strings” annual charity concert held at the iconic Chicago Theatre. Roberts joined CBS RADIO Detroit in 2006 as Program Director and Operations Manager of WYCD-FM.
“Tim is universally respected and admired as one of country radio’s preeminent programmers, which makes him the ideal choice to lead our platform of more than 8 million weekly listeners, including many of the format’s most recognizable brands,” said Chris Oliviero, Executive Vice President, Programming, CBS RADIO. “When you are blessed to have a Hall of Famer on the roster, as we do in Tim, it is a no-brainer to expand his reach and influence beyond Detroit. I am excited that Tim has accepted this additional responsibility for our company.”
Roberts added, “I’m ecstatic to continue my collaborations with Chris Oliviero and the entire CBS RADIO team as I expand my role to work with the Company’s great and iconic country brands and all-star country programmers across America.”
