iHeartMedia….Just Like Pixar?

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That’s what CFO Richard Bressler says, and he attributes that to iHeartMedia’s massive scale and transformation into a multi-platform media company over the past five years. Bressler says iHeartMedia uses a master-brand strategy to increase the value of its radio stations and other brands, and Pixar is a great example.

Bressler says, “The Pixar brand works with its movie brands, like Toy Story. The Pixar master brand enhances the movie’s appeal. In our case our broadcast stations use the iHeartMedia master brand to identify themselves and that increases the value of the individual station brands in the minds of both advertisers and consumers. And the strength of our iHeartMedia master brand also helps us build the success of our live events and digital businesses.”

Bressler went on to say, “We continue to reach out to advertisers, agencies, and brands to make sure they engage with the right audiences, at the right time with the right message using the right tools. Our unique mass-market reach gives our advertising partners a great advantage in a world of fragmenting media options, and our new digital and data tools just increase the value of that reach.”

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