On Thursday, Nielsen released the chart below to show how important the News Radio format was in 2016 leading up to the Presidential election. In 2012, News Radio audience levels spiked during that election year, and 2016 proved to be no different.
The News Radio format gained significant listenership across personal people meter (PPM) markets in 2016, and was the No. 1-ranked format among persons aged 6 and older.
