What Do Women Want From Radio?

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Starting this week Alan Burns and Associates will answer that question with the results of a national study of 2000 female radio listeners. Burns says the first presentation, which will be Thursday, feels like a “State of the Union” message for radio.

For the first time ever the voices of women who don’t listen to radio will be included. Burns says, “Nielsen data for the past several years has showed gradual erosion in radio’s weekly cume and TSL, so we decided for this study to include non-listeners in order to be able to profile who they are and why they’re not listening. Well Nielsen’s current number is closer to 7% (December RADAR women 15 – 54), we found 6% of women in our study are not listening weekly, and another 20% of women say they’re listening less than they used to. We’ll take a close look at who these women are and why they’re not listening or listening less.”

The study, “What Women Want – 2017” will be presented in a series of four webinars beginning Thursday. You can register for the free 30-minute webinars by clicking HERE

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