The U.S. Census Bureau confirms it: Millennials are now the nation’s largest generation, and nowhere is that more obvious than among the nation’s Hispanic population. Nearly six in 10 U.S. Hispanics are millennial-age or younger. That population is also growing the fastest, as one out of every four babies born in the United States today is of Hispanic descent.
These are your future listeners, and they are growing up surrounded by portable digital information and entertainment devices. Are they different from non-Hispanic youth in their media usage? Do you understand how these young people use and rely on radio, 
mobile, and social media platforms? What will attract their attention today, tomorrow, and five years from now, and will you have the content they want?
Your future revenue depends on understanding what these young Hispanics want and how they want to receive it! The panel discussion Multicultural Millennial Marketing: Is Radio on Their Radar?, only at the Hispanic Radio Conference, will look at today’s trends and predict how they can play out as millennials and their children age. Don’t miss it!
Moderator:
Adam R. Jacobson is editor-in-chief of Radio+Television Business Report. A veteran journalist and advertising industry analyst, Jacobson has also held editorial positions at former industry trade paper Radio & Records and helped launch Latina Style magazine. Jacobson served as principal analyst for Arbitron’s Hispanic Radio Today 2010 and 2011, and has worked with several radio companies as a corporate multicultural strategist and marketing consultant. He was previously senior editor at Hispanic Market Weekly and a multicultural analyst for Mintel, a global market research firm based in Chicago. He has been a frequent conference speaker and panel moderator, and his work as a journalist has appeared in the Miami Herald and other publications.
Panelists:
Liz Blacker is EVP of multicultural strategy and sales at iHeartMedia, which reaches 90 percent of the Hispanic population in the U.S. and more Hispanics than any other media company. Before joining iHeartMedia, Blacker was chief revenue officer at Terra, where she built the Hispanic and pan-regional sales teams and oversaw revenue across multiple platforms, with clients in the U.S. and Latin America. Other roles she has held include senior vice president of digital sales for ImpreMedia and executive director of sales for U.S. Hispanic and Latin America for Yahoo, where she co-launched Yahoo’s U.S. Hispanic efforts. Blacker is the co-founder and co-chair of Advertising Women in New York’s first Multicultural Task Force and is a founding board member for the Internet Advertising Bureau’s Multicultural Committee and ad:tech U.S. Hispanic/Latin America.
Manuel E. Machado, co-chairman of C-Com Group, has more than two decades of experience in branding and reputation, strategic marketing, public relations, and business management. His diverse, cross-cultural industry expertise, proven leadership, and entrepreneurial spirit allow him to elevate brand practices and business models for companies and organizations, while increasing visibility among stakeholders. In 2015, Machado joined forces with Luis Gonzalez to co-chair C-Com Group, Inc., a Miami-based full-service agency with a wide portfolio of national clients including Florida Power & Light Company, Southeast Toyota Distributors, LLC, Neutrogena, Johnson’s, Outback Steakhouse, and Aveeno. Earlier Machado was the CEO and co-founder of MGSCOMM, an integrated marketing communications agency. Before that, he developed successful communications programs for renowned brands including McDonald’s Corp., Coors Brewing, Ford Motor Co., Bacardi, Coca Cola, MasterCard International, Procter & Gamble, and Nike.
Michelle Zambrana Rosenberg is an account supervisor at FleishmanHillard, where she specializes in social content strategy and community management for clients in the U.S. Hispanic and general market. She has over five years of experience creating content and analyzing data in order to guide the strategy and counsel for her clients on their approach to reaching the U.S. Hispanic consumer. Zambrana Rosenberg’s work includes such high-profile brands such Procter & Gamble, AT&T, and Hallmark.
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