Triton Digital says Argentina’s largest radio networks has selected Triton Digital to manage, measure, and monetize its digital audio content. Through this partnership, Cadena 3 will use Triton’s streaming technology to deliver audio content from their three stations to listeners across Argentina. Cadena 3 will also use the Triton Advertising Platform, Tap, to monetize the content, and Triton’s Webcast Metrics to measure their listening audience. Inventory from Cadena 3’s content will also be available in a2x, Triton’s programmatic audio ad exchange.
