The Billy Madison Show team is celebrating its fifth anniversary and they threw a Texas-sized bash in their hometown of San Antonio to celebrate. KISS-FM held a sold-out 5th Anniversary Celebration show at San Antonio’s Aztec Theater. In addition, the station worked closely with their newest affiliate, KCLB-FM, Palm Springs, for a promotion that landed a couple of lucky Cali listeners in San Antonio for the anniversary show.
On celebrating the show’s fifth anniversary, Keith Hastings, Program Director at BMS flagship KISS-FM, said, “Five years ago, KISS/San Antonio was ranked 17th in adults morning drive. After first checking to make sure the transmitter was turned on, our next step was hiring The Billy Madison Show. In just seven weeks, we were ranked #1. Just ask our competition—the Billy Madison Show rules San Antonio!”
Of their recent partnership with the Billy Madison Show, Todd “TK”, Program Director at KCLB-FM Palm Springs, commented, “We are amazed at how the show has impacted the market in just a few short months. The guys are so relatable and laser-focused on the male demo, and Billy is already a household name in Palm Springs and the Coachella Valley.”
