|The 26th Annual Radio Mercury Awards has begun accepting entries for outstanding creative spots, campaigns, and innovative radio work from advertising agencies, radio stations, production companies, colleges, universities, and advertisers.
Chief Judge Mark Gross, along with a soon-to-be-announced team of final round judges, will disburse over $87,000 in cash prizes including the $50,000 Best of Show prize.
Categories for this year’s competition include:
• Agency/Production Company Produced Commercial • New – Big Idea: Audio • Integrated Campaign with Radio/Audio • PSA Spot or Campaign • Radio Campaign • Radio Station Produced Commercial • Spanish Language Spot or Campaign • Student Produced Spot
Showcase Awards: • Radio Station Produced Promotional Spot • International Radio or Audio
Final round judges will award at least one winner in each category, and at least two awards in Agency/Production Company Produced Commercial, Radio Campaign, and Radio Station Produced Commercial. Judges will also have the discretion to award additional prizes.
“We’re really excited to hear all of the new spots coming out of 2016. We have a couple of new additions to the awards slate that showcase where the creative community is heading in the audio space,” noted Erica Farber, president and CEO, Radio Advertising Bureau and chair of the Radio Creative Fund.
The total number of awards to be given out will be announced when the 2017 Finalists are announced in early May. Winners will be announced at the 2017 Radio Mercury Awards event on June 1 in New York. For more information regarding entry guidelines, category descriptions, entry fees, and deadlines please log onto www.radiomercuryawards.com.