107.7 WIVK An $815,000 Firefighter

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That’s what the Knoxville Country station helped raise, December 5, to benefit victims of the recent Gatlinburg wildfires. An 18-hour on-air/online (#SmokyMtnStrong Radiothon) radiothon raised $315,000 through call-in pledges, and $500,000 over the Net to the My People Fund, in partnership with the Dollywood Foundation. WIVK aired calls from dozens of Country artists, including Old Dominion, Justin Moore, Jason Aldean, Brantley Gilbert, and Zac Brown. Artists including Trent Harmon and Jake Owen also talked up the WIVK Radiothon and Dollywood Foundation online via social media, which drove additional donations.

Nikki Thomas, WIVK Program Director said, “I am so proud of our dedicated staff at WIVK and Cumulus Media-Knoxville, the volunteers, Local 8 News, Tennessee State Bank, the Dollywood Foundation and every single person that donated their time, effort and energy to this fundraising effort. Considering the extremely fast turnaround time for raising this incredible amount, the final result is testimony to the professionalism and expertise in this building. I couldn’t be more proud of Cumulus Media-Knoxville and our partners in Nashville.”

PHOTO: Country artists Jackie Lee and Tae Dye (of Maddie & Tae) work the phones during WIVK’s #SmokyMtnStrong Radiothon.

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