The company added 345,000 net new subscribers during Q3, to edge closer to the 31 million subscriber mark. Self-pay net additions were 385,000 during the third quarter, resulting in total self-pay subscribers of 25.5 million. By the end of 2016, the company expects net self-pay subscriber additions of approximately 1.6 million and total net subscriber additions of approximately 1.7 million. CEO Jim Meyer said there are now 91 million automobiles on the road with SiriusXM installed, and that includes a 73% penetration rate in the third quarter.
