CBS Radio has chosen Radiate Media as its new broadcast content traffic partner, effective April 1, 2017. Radiate Media will supply CBS Radio stations with customized traffic data for its over-the-air stations, operating in 26 markets as well as on corresponding station websites. Additionally, Radiate Media will sell sponsorships within traffic reports to national network advertisers while CBS Radio continues to sell sponsorships to local and regional advertisers. CBS Radio has been using iHeartMedia’s Total Traffic product for the last 10 years.
CBS Radio COO Scott Herman said, “We are excited to work with Radiate Media to deliver superior traffic reports to our local listeners who rely on our stations for timely updates and alerts. The new arrangement allows for Radiate to better serve national network advertisers, while giving CBS Radio maximum flexibility to deliver unique marketing opportunities to our local and multi-market partners.”
Radiate Media President Ivan Shulman said, “Radiate has proven that an independent, non-radio group can and does provide an excellent alternative for our radio partners. We look forward to working with Andre Fernandez, Scott, and the entire CBS Radio team.”
On April 5, it was announced that Global Traffic Network was purchasing Radiate Media. A new name for the company will be announced soon.
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