94.9FM Columbia Gets ESPN Onto FM

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The Columbia, SC, station can now add ESPN Radio to a new FM signal on 94.9FM.  The move now brings ESPN Radio to the FM band in addition to the current signal on 1230AM WOIC.  Alpha Media also announced Friday that it’s bolstering its college sports coverage with the addition of SEC analyst Paul Finebaum.

Alpha Media Executive VP of Programming, Scott Mahalick commented on the announcement, “The addition of 94.9 FM to WOIC-AM gives us the opportunity to serve the FM audience in Columbia with the premium sports brand in America. In addition, we are thrilled to add the king of the SEC, Paul Finebaum, to ESPN 94.9. These moves help strengthen our commitment to sports radio in the Capitol City.”

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