ESPN Taking “30 For 30” To Podcast

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The cable and satellite TV giant has decided that it’s successful 30 for 30 sports documentary series is also a good match for audio delivery. The podcasts will launch in early 2017 and bring a narrative approach to various sports stories. The stories will be produced both in-house and in collaboration with outside reporters, documentarians, and ESPN talent.

Tom Ricks, vice president, digital strategy, ESPN Audio, “Long-form podcast offerings from ESPN Audio have been popular thus far, and working with the ESPN Films team we will break new ground with deep reporting and high production values. Sports fans, and fans of our 30 for 30 documentaries, will now have a new way to consume this compelling content.”

Added Libby Geist, vice president and executive producer, ESPN Films and Original Content: “ESPN Films has had an incredible run over the last eight years, including shorts and feature-length documentaries. Audio documentaries are an exciting extension of the 30 for 30 brand and we look forward to presenting our unique approach to storytelling in podcasting form. With this series, we hope to continue serving our fans on a new platform, but also introduce 30 for 30 to audio consumers.”

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