MediaPost has the details from Kantar Media about the upcoming holiday season. Kantar is predicting a gain of 3.8% in overall ad spend including a 16% increase in online spending and a 2% hike in brick-and-mortar shopping. Kantar Economist Doug Hermanson tells MediaPost, “Lower prices and job growth will stimulate more holiday shopping activity this year. On the other hand, falling prices will create a tough environment for topline retail sales growth.”
