In this new partnership, streaming provider StreamGuys will host live streaming, podcasting, and monetization services, among other options. ENCO will deliver multichannel audio, video, and metadata from its DAD radio automation, MOM TV automation, and Visual Radio systems to StreamGuys’ cloud-based CDN architecture. The two companies will actively promote each other’s products and services in ongoing sales initiatives aimed at simplifying deployments with complete, integrated solutions. The goal of the deal is to tighten automation and streaming workflows.
Ken Frommert, general manager of ENCO, states that a key goal of the partnership is to help terrestrial broadcasters extend their over-the-air signal to audiences that increasingly consume radio and TV via fixed and mobile streaming. Furthermore, StreamGuys’ ability to virtualize all of these services in the cloud — including ENCO automation workflows — will keep costs and complexity low for broadcasters.