…there’s still a lot of room to grow. According to a Strata survey reported on eMarketer, TV or spot cable is where over 50% of agencies prefer to advertise. Digital came in second at 31%. Radio was only 7%. It’s clear radio still has to get its story across to advertising agencies. But, at least you know there is a lot of market share to go out there and take. Here’s the eMarketer article.
The slide implies that “clients” are interested in advertising on the various media whereas, the articles indicates it’s the agency’s preference.
Is this a contradiction or are the “clients” agencies?