It’s an LMA according to iHeartMedia Carolina Region President Dave Carwile. It’s a multi-year agreement with Martz Media, who will launch a new Contemporary Latin Music format called “Ke Buena 98.7 FM.” iHeart will be dumping FOX Sports to make way for this new arrangement with Martz. Carwile says there are no plans to sell the signal. Martz Media also operates Poder 102.9 in Greenville SC.
Martz Media President Roger Martinez said, “We’re thoroughly excited in being able to provide our Charlotte Hispanic community a diversified taste in Hispanic radio programming. Charlotte has grown substantially these past several years, including its Hispanic/Latino population. From huge community events to the overwhelming positive audience response, we’ve seen such great activity coming from Charlotte and we’re excited to be part of the community and provide a fresh music and community engagement perspective to the Hispanic and Latino population in the Charlotte area.”
