IAB Reports Record Web Revenue

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The Interactive Advertising Bureau reported Thursday that U.S. Internet ad revenue hit $15.9 billion in Q1 2016, up from $13.2 billion from a year ago. The 21% year-over-year first-quarter increase is the biggest jump in four years. In 2015, the industry hit a high of $50 billion. This first quarter indicates 2016 could be the biggest year ever for digital ad spending.

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