Nextradio’s Paul Brenner and Emmis CEO Jeff Smulyan have been saying from day one that the more interactive a radio station was in the NextRadio app, the more involved listeners would be with their stations on the app. And now NextRadio says it has the data to prove that philosophy.
NextRadio analyzed 11 million of its listening hours. The company concluded that stations that enhance their terrestrial broadcast with visuals and related content average nearly twice the tune-ins and two hours more listening, per listener, per month, in NextRadio vs. stations which only display their station logo.
Brenner said, “Today consumers are part of an ever-evolving app-world, and they expect to see and engage with content on their smartphones. By providing local FM radio listeners a live look at what is airing in their market before they tune in, NextRadio provides a compelling new listener-engagement option.”
Take a look at these two charts below provided to us by NextRadio
