WHAS-AM (Louisville), WWRW-FM (Lexington), WCKY-AM (Cincinnati), and WSFE-AM (Somerset) will carry the football and men’s basketball games, including pre-game and post-game programming, as well as the coaches’ shows for each. Specific conflicts with WHAS-AM will be moved to WKRD-AM. Women’s basketball games will air on WKRD-AM.
The new agreement, which will be effective from 2017 to 2022, includes extended coverage of all University of Louisville football games, men’s and women’s basketball games, as well as the Rick Pitino and Bobby Petrino coaches shows. The agreement also includes coverage of the Cardinals’ games on the iHeartRadio mobile app, expanded promotional announcements across several iHeartMedia radio stations, remote broadcasts from campus venues, and an option to begin 24-hour programming on one of Louisville’s HD2 signals.
