Slacker Radio and XAPPmedia announced that Slacker will now use XAPP’s content discovery service across its stations. XAPP’s content discoveries are served between music tracks, to promote stations, songs, and artists, and other features available on Slacker.
For example, while listening to the “Today’s Hits” station on Slacker, a listener may be presented with a teaser for related programming. Requiring no touchscreen interaction, each XAPP prompts a user with the exact phrase to say if they are interested in the promotion.
Specific examples include:
– Listen Now: Listeners can simply say, “listen now” to immediately play a recommended station
– Set A Reminder: Listeners can say “Set Reminder” to alert them when a new station is launched.
