The streaming pure-play ended the fourth quarter of 2015 with revenue of $336.2 million. Excluding revenue from ticketing services, revenue was $326.0 million, an increase of 22% compared to $268 million in total revenue for the same quarter last year. Advertising revenue increased 22% in the fourth quarter of 2015 to $269.0 million, compared to $220.1 million in 2014.
Revenue from local advertising represented 25% in the quarter, up from 23%. Fourth quarter subscription and other revenue was $57.0 million, an increase of 19% over $47.9 million in the same period in 2014.
For 2015, Pandora’s consolidated revenue was $1.164 billion. Excluding revenue from ticketing services, revenue was $1.154 billion or growth of 25% on a GAAP basis and growth of 27% on a non-GAAP basis compared to prior year. Advertising revenue was $933.3 million, a 27% increase, while subscription and other revenue was $220.6 million, or 17% growth on a GAAP basis and 27% growth on a non-GAAP basis year-over-year. For the year, local advertising revenue was at an all-time high of 25% of total annual revenue with 154 local salespeople now in market, up from 111 at the end of 2014.
